EMPLOYER
BRAND
Your organisation’s employer brand plays a vital role in enabling you to attract, engage and retain talent. We help our clients take control of their brand, and actively manage it, rather than leaving its evolution to chance.
We work in partnership with our clients to develop their Employee Value Proposition, and get key business stakeholders behind it. We also help to develop and implement the plans that will activate the EVP through employee and candidate touch points.
Our experience and track record of working with many organisations means that we bring expertise and best practice to the work we do. Our mission is to support our clients in build compelling brands that are true to who they are as a business, whilst also incorporating the stretch necessary to ensuring they stay ahead of the competition in the quest for the brightest and the best.
What to expect:
RESEARCH & INSIGHT
We conduct research to understand the current employee experience, along with aspirations for what the future employee experience needs to encompass.
EVP DEVELOPMENT
We bring key stakeholders from different parts of the business together for a workshop to co-create the Employer Brand Proposition.
EVP VALIDATION
We conduct focus groups to test the proposition’s attractiveness, credibility and stretch. We then refine and finalise the EVP.
TOUCHPOINT PLANNING
We facilitate workshops to develop the plans for how the EVP will be communicated and brought to life through employee and candidate touchpoints.
EMPLOYER BRAND EXECUTION & MEASUREMENT
Where you need support we provide it, be that in the execution of the plans, or the identification of success metrics.
